The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has quickly become LA’s hottest new wellness destination for locals and globe-trotting influencers alike. The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation. The NOW’s menu was crafted with the individual in mind with fully customizable enhancements from our Deep Tissue add-on, to Calm Balm, to our wildcrafted Herbal Heat Therapy among others. Come in for a 25 minute massage after a long day or book that refreshing 80 minute deep tissue for some real you-time. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW is looking forward to bringing our thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States. Restore Your Body. Reset Your Soul.