Giorgio Armani is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani(including EA7), AJ | Armani Jeans, Armani Junior, and AX | Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry.